Many services and locales needed a wide spread of keywords, ads and landing pages, and building them by hand limited how fast the account could change.
A custom engine on the Google Ads API that generates campaigns, ad groups, keywords and ads from templates, with rules for bids, budgets and negative keywords.
Campaigns by service, intent and location; ad groups and keywords with match types, generated from one source of truth instead of built by hand.
Template-driven ads and sitelinks with variable slots, and policy filters for capitalization, punctuation and claims.
Device, location and time modifiers, label-based scopes for bulk changes, and pacing with daily and monthly caps.
Scheduled jobs that keep labels, negative keywords and naming consistent, and refresh creative on a cycle.
Every change is recorded with a timestamp and who made it, with diff views and a dry-run mode before anything applies.
Budget dashboards and label views for experiments, built on data from the ad account.
Go through the current structure, naming and budgets, and agree which parts software should own.
Write the templates for ad groups, keywords and ads, and the rules for bids, budgets and negatives.
Generators run in dry-run mode and show their changes before they are allowed to apply them.
Scheduled jobs keep the account in line with the templates, and the change journal shows what moved.
Software, plus the person who wrote it. The engine runs your account through the Google Ads API; Savas sets up the templates and rules with you and maintains the code.
Scripts are fine for small, single-account tasks. The API suits generating and governing thousands of ads with a proper database and change history. The scripts vs API guide compares them in detail.
No. It uses the official Google Ads API with OAuth2, follows advertising policies, and records every change with a timestamp and the person or job that made it.
It was built for a healthcare practice spending over $1M a year across many services and locales, where building and maintaining ads by hand limited how fast the account could change. An account with a handful of campaigns rarely needs it.
Typical agency fee models are compared in the Google Ads management prices guide. An automation build is quoted after looking at your account.
Tell Savas how many services, locations and campaigns you run, and how changes are made today.
Or call (786) 788-1030
Who builds it
Founder & CEO, Stratagem Systems
Started the studio in Houston, TX in 2023 and now works from Istanbul. 30 projects shipped since.