User-Centered Design

Design That Drives Results

Great products aren't just visually appealing—they solve real user problems while achieving business goals. Our product design combines in-depth user research, intuitive UX, polished UI, and continuous testing to create experiences users love and businesses profit from.

Our Design Approach

  • User Research interviews, personas, journey mapping
  • UX Design wireframes, user flows, information architecture
  • UI Design high-fidelity mockups, design systems
  • Usability Testing A/B testing, heatmaps, analytics

What's Included

  • User Research & Persona Development
  • Information Architecture
  • Wireframing & User Flows
  • High-Fidelity UI Design
  • Interactive Prototypes
  • Design System & Component Library
  • Usability Testing & Iteration
  • Developer Handoff Documentation
  • Design QA & Support
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Design Services

What We Design

Web Application Design

SaaS products, dashboards, admin panels, and web platforms with complex user flows.

Mobile App Design

iOS and Android app design following platform guidelines with intuitive navigation.

Design Systems

Comprehensive component libraries, style guides, and design tokens for consistency.

Product Design Questions

Frequently Asked Questions

What is product design?

Creating digital products (websites, mobile apps, software) that solve user problems while meeting business goals. Encompasses UX (functionality, information architecture, user flows, usability) and UI (visual elements like layouts, typography, colors, interactive components). Process includes user research, persona development, journey mapping, wireframing, prototyping, usability testing, visual design, design systems. Data-driven using analytics (Google Analytics, Mixpanel), A/B testing (Optimizely, VWO), heatmaps (Hotjar). Tools: Figma, Sketch, Adobe XD, InVision, Framer.

How much does product design cost?

Landing page: $2K–$8K. Multi-page website: $8K–$30K. Mobile app (iOS or Android): $10K–$40K. SaaS product with multiple flows: $25K–$80K. Enterprise design systems: $80K+. Depends on scope (screens/flows), complexity (forms vs. complex dashboards), deliverables (wireframes, prototypes, design system), research requirements. Hourly rates: Junior ($50–$80/hr), Mid-level ($80–$120/hr), Senior/Lead ($120–$200/hr). Fixed-price includes discovery, design iterations, developer handoff, 2-3 revision rounds. Ongoing support: $5K–$20K/mo.

What's the difference between UX and UI design?

UX (User Experience) focuses on how product works: user research, information architecture (content organization), user flows (paths through product), wireframing structure, usability testing, interaction design, problem-solving. Asks: Is it easy to use? Can users accomplish goals? UI (User Interface) focuses on how product looks: visual design (colors, typography, imagery), layout/spacing, interactive elements (buttons, forms, animations), consistency/branding, iconography, responsive design. Asks: Is it visually appealing? Does it align with brand? Many designers do both (UX/UI role). UX comes first (research, structure) followed by UI (visual execution).

How long does product design take?

Landing page: 1–2 weeks. Small website (5-10 pages): 3–5 weeks. Mobile app: 4–8 weeks. SaaS product: 6–12 weeks. Enterprise design systems: 8–16 weeks. Includes: discovery/research (1-2 weeks - stakeholder interviews, user research, competitor analysis), information architecture/user flows (1-2 weeks), wireframing (1-2 weeks), high-fidelity mockups (2-4 weeks), prototyping (1-2 weeks), usability testing/iterations (1-3 weeks), design system documentation (2-4 weeks), developer handoff (1 week). Iterative projects work in 2-week sprints. Rush projects possible with additional cost.

What is a design system?

Comprehensive collection of reusable components, patterns, and guidelines ensuring consistency. Includes: UI elements (buttons, inputs, cards, modals, navigation) with states (default, hover, active, disabled), typography scale (headings, body text, captions with sizes, weights, line heights), color palette (primary, secondary, neutrals, semantic colors for success/error/warning), spacing system (margin, padding using consistent scale like 4px, 8px, 16px), iconography (consistent icon set), layout grids/breakpoints for responsive design, interaction patterns. Benefits: faster design/development (reuse vs. rebuild), consistency across product, easier maintenance (update once, changes reflect everywhere), improved collaboration, scalability. Examples: Material Design (Google), Human Interface Guidelines (Apple), Polaris (Shopify). Tools: Figma components, Storybook.

What is user research and why is it important?

Studying target users to understand behaviors, needs, pain points, informing design with data vs. assumptions. Methods: user interviews (one-on-one conversations), surveys (quantitative data), usability testing (observing users completing tasks), analytics review (Google Analytics, Mixpanel), heatmaps/session recordings (Hotjar, FullStory), competitor analysis, persona development (representative user archetypes), journey mapping (visualizing experience across touchpoints), card sorting (understanding information organization). Benefits: reduce development waste (avoid building wrong features), improve user satisfaction (meet actual needs), increase conversion rates (remove friction), inform prioritization (focus on high-impact improvements), validate assumptions (test before building). Research-driven design consistently outperforms assumption-based design.

What is prototyping and why is it necessary?

Creating interactive mockups simulating product functionality before development, enabling early testing and validation. Types: low-fidelity wireframes (basic grayscale layouts, fast to create), high-fidelity mockups (detailed visual design with final colors, fonts, imagery), interactive prototypes (clickable demos with navigation, animations, state changes), coded prototypes (functional front-end with real interactions but no back-end). Tools: Figma, Sketch, Adobe XD (design-based); InVision, Framer (advanced interactions); CodePen, CodeSandbox (coded). Benefits: early user testing (identify usability issues before coding), stakeholder alignment (show product vision), developer clarity (demonstrate interactions/transitions), reduced development cost (changes to prototypes cost nothing vs. expensive code changes), faster iteration (test multiple approaches quickly), investor/stakeholder presentations (realistic demos). Prototype high-risk, complex, or innovative features.

How do designers collaborate with developers?

Design handoff tools (Figma's inspect mode, Zeplin, Avocode showing specs, CSS, assets), component libraries (Storybook documenting UI components with code examples), design tokens (JSON files defining colors, spacing, typography shared between design and code), version control (Abstract, Figma's version history), regular sync meetings (review designs, discuss technical constraints), collaborative review (developers comment on designs before implementation), design QA (designers review implemented designs for accuracy), pair programming for complex interactions. Best practices: involve developers early (technical input shapes designs), provide complete specs (all states: default, hover, active, loading, error, empty), annotate interactions (describe animations, transitions with timing), supply assets properly (SVGs for icons, optimized images), design within technical constraints, establish feedback loops (quick iteration on implementation issues).

What is responsive design?

Creating interfaces that adapt seamlessly to different screen sizes (desktop, tablet, mobile) ensuring optimal user experience across devices. Approach: fluid grids (layouts using percentages vs. fixed pixels), flexible images (scale to container), CSS media queries (apply styles based on screen width), mobile-first design (start with mobile layout, enhance for larger screens), breakpoints (common: 320px mobile, 768px tablet, 1024px desktop, 1440px large desktop), touch-friendly interactions (larger tap targets 44x44px minimum for mobile). Considerations: navigation (hamburger menus on mobile, full nav on desktop), typography (larger sizes on mobile for readability), images (responsive images serving appropriate sizes), forms (full-width on mobile, multi-column on desktop), tables (responsive tables collapsing or scrolling). Testing across devices essential using browser dev tools, physical devices, BrowserStack. Over 60% of web traffic is mobile, making responsive design mandatory.

What tools do product designers use?

Design software: Figma (collaborative design/prototyping - industry standard), Sketch (Mac-based UI design), Adobe XD (Adobe ecosystem), Illustrator (detailed graphics/icons), Photoshop (image editing). Prototyping: InVision (clickable prototypes/collaboration), Framer (code-based advanced interactions), ProtoPie (complex animations). User research: UserTesting, Lookback (remote usability testing), Maze (unmoderated testing with analytics), Optimal Workshop (card sorting, tree testing). Analytics: Google Analytics (user behavior), Mixpanel, Amplitude (product analytics), Hotjar (heatmaps/session recordings). Collaboration: Miro, Mural (virtual whiteboarding), Notion (documentation), Slack. Design systems: Storybook (component documentation), Zeroheight (design system hubs), Abstract (design version control). Handoff: Zeplin (design specs), Avocode (asset export), Figma's inspect mode. Most designers use Figma as primary tool (web-based, collaborative, free tier available) with supplementary tools based on specific needs.

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Quick Summary

Key Takeaways

We deliver professional product design including UX/UI design, wireframing, prototyping, design systems, and user research. Data-driven approach using analytics, A/B testing, and usability studies to create conversion-focused experiences. From landing pages to enterprise design systems in 1–16 weeks.

  • User research (interviews, personas, journey mapping), information architecture, and usability testing for data-driven design decisions.
  • High-fidelity mockups, interactive prototypes, design systems with component libraries, and developer handoff documentation.
  • Responsive design for web and mobile, accessibility compliance (WCAG), and ongoing design QA and support.