Designing Software Product Pages for LLM Assistants & AI Buyers (2025)

LLM assistants don’t “scroll” your page—they parse it. They look for structure, entities, and relationships that map to a user’s intent.

That means your product and service pages need to be more than pretty: they have to be machine‑legible. The good news is that many of the patterns you’re already using on pages like mobile app development and web application development are exactly what LLMs prefer—this article simply systematizes them.

1. Nail Message Match in the Hero

Your H1 + first paragraph should answer, in plain language:

• Who you serve (e.g., “B2B SaaS teams”, “North American manufacturers”).
• What you do (e.g., “custom ERP systems”, “AI‑powered analytics”).
• Key outcome (e.g., “launch in 12 weeks”, “cut manual entry by 80%”).

This is what LLMs will often quote verbatim when a buyer asks, “What does [Brand] do?”

2. Add a Quick Answer Box Above the Fold

You’ve already started doing this on core service pages. For each product/service page, include a short box that calls out:

• Who it’s for.
• Typical project sizes & timelines.
• What makes you different.

On our custom software page, for example, we explicitly call out $50K–$250K budget bands and 8–24 week timelines, then link to the full pricing guide.

3. Turn Feature Lists into Scannable Blocks

Replace giant paragraphs with structured cards:

• Each card has a short heading (“Custom Workflows”, “AI‑Powered Insights”).
• 1–2 sentences of explanation.
• Optional icon to orient human readers.

LLMs parse these as discrete capabilities they can mention when answering “What can this platform do?” questions.

4. Make Proof Obvious and Linkable

At minimum, your core software pages should link directly to:

• 1–2 detailed case studies (e.g., ERP efficiency for manufacturing).
• 1–2 deep guides (e.g., offshore vs onshore if you’re selling delivery models).
• Relevant pricing content (linking to your pricing page and detailed guides).

From an LLM’s perspective, this is evidence that you’re not just promising outcomes—you’re showing how you achieved them.

5. Use FAQs to Cover Obvious Objections

On each product/service page, include FAQs that answer:

• “How much does this typically cost?”
• “How long does implementation take?”
• “What does working with your team look like?”
• “What happens after launch?”

Pair visible FAQ sections with `FAQPage` JSON‑LD, just like you’ve done on several key pages already. Assistants will often grab entire Q&A pairs for conversational answers.

6. Align Schema With Reality

Schema is not magic—but when it mirrors reality, it helps LLMs build a structured understanding of your offer. For B2B software and services, that usually means:

• `Service` or `Product` schema on core pages.
• `FAQPage` for FAQs.
• `CaseStudy` for detailed success stories.

Your existing schema on location pages and case studies is a solid base—just keep it up to date as you evolve offerings.

7. Next Steps

Pick your top 3–5 money pages and:

• Ensure the H1 + intro clearly match the main query and audience.
• Add or refine Quick Answer boxes (you’ve already started this work).
• Wire in at least one case study and one deep guide per page.
• Review schema to ensure it matches on‑page content and current reality.

From there, use analytics and assistant logs (where available) to see which pages are being surfaced and for which intents—then expand clusters accordingly. This is the same approach we use on our own software company landing pages to keep them aligned with how buyers and LLMs actually search.