SetupMotion: Animated Setup Guides in Every Language
Live at setupmotion.com since 12 October 2026. SetupMotion turns a product's manual into an animated setup video, short social clips and a QR video manual in more than 20 languages, for manufacturers and sellers who want fewer support tickets and returns. Prices start at $490, and any brand can ask for a free 20-second sample made from its own product.
- Venture SetupMotion
- Sector Product video
- Market Manufacturers and sellers
- Founder Savaş Tutumlu
- Status Live since 12 Oct 2026
Inside SetupMotion
A frame from the demo video and screens from the live English site, captured in October 2026. Select any image to open it at full size.
The Problem
The setup guide is often the first thing a buyer reads after opening the box. When it doesn't help, the cost shows up as support tickets, low ratings and returns.
Manuals are hard to follow
Setup help usually comes as a booklet of small diagrams and dense text, often in several languages at once.
Every market has its own language
A product shipped to many countries needs its guide in each buyer's language: the voice and the on-screen text, not only subtitles.
Stuck buyers cost money
A buyer who can't get a product working writes to support, leaves a low rating or sends it back.
Print can't change
Once the box and the booklet are printed, their instructions stay as they are until the next print run.
What Was Built
A live site, QR video manual pages and a painted video engine that goes from a manual to finished videos.
Setup videos from the manual
A 60 to 90 second Quick Start or a longer guide with chapters, made from the official manual. The voice and the on-screen text are translated, not just subtitled.
Short social clips
Vertical clips cut from the guide, for TikTok, Reels, Shorts and product listings.
QR video manuals
One file per product becomes a mobile page that opens in the phone's language, with chapters, written steps and links. The print files are the QR code as SVG, EPS, PDF and PNG and an A4 sheet of labels in three sizes.
A site in 10 languages
English, Spanish, German, French, Portuguese, Italian, Turkish, Arabic (right to left), Chinese and Japanese, with a price builder that shows the exact list price as packages and languages are picked.
Tater, the 3D host
A potato character made in Blender introduces the site, comments on the section in view and reacts to the price builder. His lines are written and voiced in all 10 languages.
Painted video engine
Hand-painted, watercolour-and-ink setup guides for any product in any language. A manual goes in; narrated videos with subtitles and chapters come out, with the files for the product's QR manual page.
The scores come from tests run on 12 and 13 October 2026, the day the site went live and the day after.
Engineering Highlights
The engine treats a setup video like a technical document: every step traced to the manual, every render checked.
- Facts before script: every part, step, quantity and warning is first written down from the official manual, with its section number. The video shows only what that file says.
- Picture on the word: ElevenLabs voices the script line by line with timings, so each action on screen starts on the word that names it.
- Readable with the sound off: each instruction gets a numbered step card and each safety point a red warning card, and the bottom of the frame stays free for subtitles.
- Painted frame by frame: p5.js and p5.brush paint watercolour and ink that boils at 12 frames a second, and headless Chrome renders every frame.
- Every language from one project: each language gets its own voice, timing and subtitles, and Arabic is laid out right to left.
- Checked before hand-off: an automatic check covers the streams, the chapter markers, loudness (−16 LUFS, peaks under −1 dBTP), silences and black frames, and transcribes the narration to compare it with the script.
- Ready to publish: for each language, an MP4 with burned-in subtitles and chapter markers, a clean copy, a 720p copy, SRT and VTT subtitles and chapter times.
Pipeline
PRODUCT MANUAL (PDF)
|
v
+------------------------------+
| facts from the manual |
| script with cue words |
| voice, line by line, timed |
| storyboard and step cards |
| painted scenes and sound |
+--------------+---------------+
| each language
v
+------------------------------+
| translated voice and text |
| frames in headless Chrome |
| ffmpeg: subtitles, chapters, |
| loudness at -16 LUFS |
| check: streams and speech |
+--------------+---------------+
|
v
MP4s for each language
+ files for the QR manual page
Technology stack
Status
- 12 October 2026 setupmotion.com goes live in 10 languages, with Tater as host, the price builder and the QR video manual pages.
- 13 October 2026 The air fryer demo goes live in six languages, and the painted video engine is in place.
- Today Live. Any brand can ask for a free 20-second sample made from its own product.
Role: Savaş Tutumlu founded SetupMotion and is its sole developer. He designed and built the painted video engine, from the facts and script steps to the voice timing, the renderer and the checks on the finished files, as well as the QR video manual pages, the 3D host Tater and the website in 10 languages.
Check it yourself
- setupmotion.com
- Live demo: the air fryer Quick Start
- QR video manuals
- Prices and the price builder
- The site in Arabic, right to left
The site opens in English; its language menu lists the other nine.
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